So, first thing first. Who is a PR executive? Who is a Social Media Executive? Who is a Webmaster? What do all these people do?
PR Executive
As we can see from the picture above, PR executive acted as a bridge between public and an organization. Their role are to defend reputation of an organization and also to promote the organization to the public. PR Executive would gain public attention through several PR plans and project (eg. campaign and news etc) to get appropriate exposure for the organization.
Social Media Executive
Here's a sneak peek of a Social Media Executive's daily schedule. Social Media Executive are those who will implement company's social marketing. They content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Executives often attend Social Media, blogging and industry-specific conferences to ensure they get the latest social media updates, news and trends.
Webmaster
There are 7 Key Duties of a Webmaster:-
1) Maintain an inventory of advertisements and manage the ad server software.
2) Debug issues that arise with the performance of the website.
3) Interface for performance issues.
4) Troubleshoot the site.
5) Review statistics and monitor analytics.
6) Maintain responsive design.
7) Plan for future changes to the website.
So, after understanding what PR executive, Social Media executive and Webmaster do, we can easily see that there are few keywords that linked them together- INTERNET, SOCIAL MEDIA and PRESENT.
Being in the digital era, internet plays an important role in transmitting messages and staying updated to what is happening around us. Social media is one of the easiest and the fastest way to keep receiving updates and messages. Therefore PR executive, Social Media Executive and Webmaster could use social media as a platform to shape audiences perception, change audiences opinion and attitude towards a certain incident. This is a most efficient and economized way to use to reach the maximum exposure for an organization.
For example, creating a Facebook Page or a Twitter Official Account for an organization and constantly post updates to notify the audiences on promotions and news of the organization help to expose more of the organization to the public. Public will have higher chances to see the posts about the organization when they are scrolling through the social website. Also, staying interactive on the social website are important too as the audience would feel the sincerity of the organization and leave a good impression to the organization.
New Media Communication is all about shaping good impression to the organization among the audiences. Therefore, the hard work between PR executive, Social Media Executive and Webmaster are very important in order to keep things smooth.
Social Media Executive
Here's a sneak peek of a Social Media Executive's daily schedule. Social Media Executive are those who will implement company's social marketing. They content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Executives often attend Social Media, blogging and industry-specific conferences to ensure they get the latest social media updates, news and trends.
Webmaster
1) Maintain an inventory of advertisements and manage the ad server software.
2) Debug issues that arise with the performance of the website.
3) Interface for performance issues.
4) Troubleshoot the site.
5) Review statistics and monitor analytics.
6) Maintain responsive design.
7) Plan for future changes to the website.
Being in the digital era, internet plays an important role in transmitting messages and staying updated to what is happening around us. Social media is one of the easiest and the fastest way to keep receiving updates and messages. Therefore PR executive, Social Media Executive and Webmaster could use social media as a platform to shape audiences perception, change audiences opinion and attitude towards a certain incident. This is a most efficient and economized way to use to reach the maximum exposure for an organization.
For example, creating a Facebook Page or a Twitter Official Account for an organization and constantly post updates to notify the audiences on promotions and news of the organization help to expose more of the organization to the public. Public will have higher chances to see the posts about the organization when they are scrolling through the social website. Also, staying interactive on the social website are important too as the audience would feel the sincerity of the organization and leave a good impression to the organization.
New Media Communication is all about shaping good impression to the organization among the audiences. Therefore, the hard work between PR executive, Social Media Executive and Webmaster are very important in order to keep things smooth.
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