Importance of Having Social Media Response Policies

Hey peepo, this is my first ever audio podcast in this blog. Pardon my English and ENJOY! LOL





This will be the photo for the "Applebee case-study".

The pastor wrote, "I give God 10%, why you get 18?"

And, this is a screenshot from Kitchenaid's twitter account. 

The quick and sincere response from the head of the brand is a good reference of the social media administrators. 

That is all for today. Signing off now. Goodnight. 

Company-linked App

Hi all. There is so many interesting movies screening in the cinema right now huh? I wish to have the time to go and watch all movies. Oh my god, all of them are like so attractive!!

Unfortunately, today I'm not here to talk about movies. I'm here to talk about the Golden Screen Cinema (GSC) cinema app in the mobile devices which I think it is pretty convenient. 

The icon on the center of the third role is the GSC Cinema mobile app. I had been using this app for quite some time and I'm quite liking the experience. 

GSC Cinema mobile app is own by Golden Screen Cinema Sdn Bhd. It is an application that brings convenient to users of GSC Cinema app especially when purchasing movie tickets. Users do not need to spend time queuing up to get their ticket, instead they can purchase their movie tickets through the GSC Cinema app. 

Not to forget, users can check showtimes of any screening movie too! After checking screening date and time of a movie, users will be lead to a page where it allows users to choose their preferable seat in the cinema hall. 

Users can easily check on the availability of seats through the app and secure their preferable seats in the cinema hall. 

After users had chosen their seats, users will be turn to the payment page. GSC app provide E-payment service which enable users to purchase their movie tickets using credit cards. There are a few method that you could choose to pay: Maybank M2U Mobile, PayPal, RHB Bank RHB Now, E-Voucher or Credit Card. 

The GSC app is frequently update and synchronize with the main website. Therefore, the users of the app can also enjoy the on-going promotion of the website too. 

It is obvious that the Golden Screen Cinema had put in a lot of effort to make this app as good as possible. I really do think that it is a good app to use for entertainment purposes. The user-friendly interface made it so easy for anyone to use this app. Even though it had a simple and clean interfae but it comes with so many functions for example e-transaction, checking movie showtimes, let the users well-informed on the on-going promotions and etc.

I'm definitely recommending this app to people who love movies just like I do. Opps, did I mentioned that I had been using this app for a few years already? Haha. Come on movie lovers, download the GSC app into your mobile device and start enjoying the conveniency that it will brings you. 

The GSC app is available on the Apple App Store and Google Play. Come and get your GSC app now !! =D 

New Role of New Media Communication

Hey guys, today we will talk about what is new role of new media communication. To understand this, we will have to understand what is PR executive, social media executive and webmaster and also understand the relationship between these 3 things.

So, first thing first. Who is a PR executive? Who is a Social Media Executive? Who is a Webmaster? What do all these people do?

PR Executive 

As we can see from the picture above, PR executive acted as a bridge between public and an organization. Their role are to defend reputation of an organization and also to promote the organization to the public. PR Executive would gain public attention through several PR plans and project (eg. campaign and news etc) to get appropriate exposure for the organization.


Social Media Executive

Here's a sneak peek of a Social Media Executive's daily schedule. Social Media Executive are those who will implement company's social marketing. They content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media Executives often attend Social Media, blogging and industry-specific conferences to ensure they get the latest social media updates, news and trends.

Webmaster

There are 7 Key Duties of  a Webmaster:- 
1) Maintain an inventory of advertisements and manage the ad server software.
2) Debug issues that arise with the performance of the website.
3) Interface for performance issues.
4) Troubleshoot the site.
5) Review statistics and monitor analytics.
6) Maintain responsive design.
7) Plan for future changes to the website.

So, after understanding what PR executive, Social Media executive and Webmaster do, we can easily see that there are few keywords that linked them together- INTERNET, SOCIAL MEDIA and PRESENT.

Being in the digital era, internet plays an important role in transmitting messages and staying updated to what is happening around us. Social media is one of the easiest and the fastest way to keep receiving updates and messages. Therefore PR executive, Social Media Executive and Webmaster could use social media as a platform to shape audiences perception, change audiences opinion and attitude towards a certain incident. This is a most efficient and economized way to use to reach the maximum exposure for an organization.

For example, creating a Facebook Page or a Twitter Official Account for an organization and constantly post updates to notify the audiences on promotions and news of the organization help to expose more of the organization to the public. Public will have higher chances to see the posts about the organization when they are scrolling through the social website. Also, staying interactive on the social website are important too as the audience would feel the sincerity of the organization and leave a good impression to the organization.

New Media Communication is all about shaping good impression to the organization among the audiences. Therefore, the hard work between PR executive, Social Media Executive and Webmaster are very important in order to keep things smooth.